RelioQuick’s Coffee Table Book titled “Sense The Change” unveiled by Dr. Philip Kotler


"Dr. Philip Kotler, world’s #1 Marketing Guru who was in India for a Full Day Certified Training Programme on Eight ways to grow your market share-The Future of Marketing on March 14, 2013 at The Leela Kempinski, Gurgaon unveiled RelioQuick’s Coffee Table Book in front of the top management people of different industries from all across the country and overseas present there. The concept behind the book was to connect Integrated Marketing Communication (IMC) with five senses. Our five senses help us experience and discover the world around us. A perfect blend of all the other five senses required to build a brand creates the sixth sense and we call it Q Sense. It is the power of the Q sense that makes deeper connections with consumers by baking in the right amount of sight, sound, smell, taste and touch into a brand experience. While unveiling the book, Dr. Philip Kotler, Marketing Guru said, “Sense The Change is a great book for coffee tables and to learn from. The use of beautiful pictures is amazing. It is a beautiful piece of work and I congratulate RelioQuick for this accomplishment.”


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